Preview a realistic sample rate, then replace it with your own numbers.
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What should you charge per hour?

Work out a defensible hourly rate from your real annual costs, the hours you can actually bill, and the profit you want to keep. Rough estimates are okay — treat the result as a starting point, then adjust for your market, experience, and industry.

Cost entry mode:
Business costs

Estimate your business expenses using the cost entry mode above. Totals are shown as annual costs.

If you work from home, enter the share of your home rent used for office space.
$
Flights, gas, rideshares, or public transport for work.
$
$
Subscriptions and licenses — design apps, fonts, cloud storage.
$
Internet, phone plans, or any other communication tools.
$
Health, business, or liability insurance costs.
$
For one-time fees, divide it across 2–3 years to estimate a yearly cost.
$
$
Stationery, postage, cleaning supplies, and similar items.
$
Ads, printed materials, or promo listings.
$
Misc. expenses — like couriers, memberships, or business taxes.
$

Your Total Business Costs: $0.00 /year

Personal costs

Estimate your personal living costs using the cost entry mode above — what you need to pay yourself to live. Totals are shown annually.

$
Groceries, entertainment, clothing — everyday spending.
$
How much you intend to set aside for retirement.
$
Vacations, car repairs, or unexpected bills.
$
Anything that doesn't fit under the other headings
$

Your Total Personal Costs: $0.00 /year

Billable hours

How many hours can you actually bill this year, after time off and non-billable work?
Values are prefilled with US norms — adjust to your situation.

E.g. 4 full days + 3 half days ≈ 5.5.
Days
Only count the days you would otherwise been working.
Days
Days
Days

You Will Be Working: 233 days /year

Count ALL hours you work, not just client projects.
Hours /day
Non-billable time includes admin, invoicing, sales, and downtime.
Use 40-60% if work is irregular or you are starting out.
Use 60-75% if you have steady client work.
%

You Have a Total of: 1398 billable hours /year

Profit goal

Profit is money above what it costs to run your business and live — for vacations, big purchases, or extra savings.

Profit is the money above what it costs just to run your business and live
$
Tax buffer

Set aside a percentage so your rate has room for taxes instead of treating tax as an afterthought.

Freelancers often set aside 20-35% for income and self-employment taxes. This varies by location and situation, so use a rough buffer and confirm with a tax professional.
%

Your Ideal Hourly Rate is:

$0/hr
Covers every cost, your target profit, and your tax buffer. Use this as your headline rate.

Your Break-Even Hourly Rate is:

$0/hr
The floor. Below this you lose money on every hour billed.

break-even = annual costs ÷ billable hours · ideal = (annual costs + profit + tax buffer) ÷ billable hours

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Rate Insights

Can your ideal rate sustain your business? Use these metrics as a decision layer over the calculator. They translate your inputs into revenue targets, workload pressure, risk signals, and practical tradeoffs behind a defensible rate.

Rate health Sustainable

Your ideal rate gives you some room above break-even.

Ideal rate $0/hr

This is the rate built from your costs, profit goal, tax buffer, and billable hours.

These insights are directional planning signals, not financial advice. They are meant to make your assumptions visible so you can adjust for your market, experience, and risk tolerance.

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Rate insights

Calculated Rate Summary

Your Break-Even Rate

$0/hr

Minimum rate to cover all costs

Your Ideal Rate

$0/hr

Covers costs, desired profit and tax buffer

Annual Costs Breakdown

Business Costs

Personal Costs

TOTAL ANNUAL COSTS: $0.00

Working Hours Analysis

Rate Calculation